I am in the middle of a battle with Delta. After my latest ?episode?, I decided to write a formal and structured complaint letter without my usual profanity and sarcasm. I did not include the letter in this posting. I sent in a hard copy to Delta and decided to email the letter as well. Below is the email response I got from Delta with <i>my comments in italics</i>.
Dear Mr. Dobrindt,
Thanks for getting in touch with Song. <i>Please. This is not the way to start a response. I see right through your BS.</i> We are delighted you have chosen Song for your flights to and from Orlando. <i>Damn right you are delighted. It?s because of people like me that you make up for those cheap fares you get from the sun birds and the Disney crows. </i> However, we are sorry your experiences with us have not been what you had hoped. <i>Hope?? Hope?? Hope is not the right word. Hope is what I do when I think about my daughter growing up healthy and happy or the Yankees winning the World Series. Try ?expected?. There is a big difference between ?hoping? for something out of my airline and ?expecting? something. I ?hope? for world peace, I ?expect? better treatment from Delta. </i>
As you know, Song operates as Delta?s low fare service. <i>So Delta is the high fare service? Delta should also be a low fare service.</i> Song?s objective is to offer our guests low fares and flights that operate safely and on schedule. <i>Safely, yes. On schedule, yes. Low fares, yes. I agree with all these.</i> To facilitate this effort, many of the amenities offered on our mainline service are not available on Song. <i>There you go again with using the wrong word. An amenity is something that brings comfort. It is something that brings pleasantness. I am talking about things that bring no additional joy, but bring things to the level I expect. Expectations, Delta, expectations</i>.
However, based on feedback received from Elite members like you, we have made a change to our preferred Medallion seating. <i>You did? No one told me about this.</i> Song implemented preferred Medallion seating in March of 2004. The preferred seats are rows 1-4. While there will not be a separate announcement for Medallion boarding, rows 1-4 will be included in zone 1 at boarding time. <i>Good. I like this. So why do I still get seat 27.</i> You may access these seats through reservations, the kiosks or delta.com (not flysong.com yet - but it's coming). <i>No, I mayn?t. I may not access these, or at least have not been able to access these. What I do get when I want to switch is an unpleasant experience dealing with a Delta employee telling me that if I do not behave better, they will put me in a middle seat near a toilet. I know to ask for rows 1-8 because I get off the plane quicker and will be in zone 1 or 2, but I certainly do not have access to rows 1-4. Maybe when you say ?Elite?, you are referring to everyone but ME. </i>
Please note - customers with disabilities also have access to row 1. <i>Understood</i>.
Additionally, we appreciate your comments regarding our promotion, "Random Acts of Coolness". <i>Is that really what it is called? ?Coolness?. How can an airline be ?Cool?. Come on Delta, you can do better than that. We all know an airline decision is based on three things ? price, price and price. Not about being cool. How about calling it Random Acts of Stupidity. Wait, that wouldn?t work, then you would be giving away free tickets every minute</i>. We are fortunate to have so many great passengers. <i>Stop. Stop. You are killing me with this. Laughing! Can?t stop laughing. Stomach hurts. Can?t breath. Must stop</i>. We wanted to say thanks in a way they'll remember. <i>Look. Some people will say thanks if the plane doesn?t crash. Some will never say thanks. I am not talking about them, I am talking about ME. It?s all about ME</i>. We know we're not changing the world or even airline travel, but we do want Song guests to know how much we appreciate all they bring to the experience whether they are new customers or loyal customers. Being nice is "Cool" and it does count, especially at Song. <i>But not on your high-fare carrier Delta? There it doesn?t count to be ?cool?? Or nice?</i>
This promotion rewards our guests who are "caught in the act" being nice or demonstrate a true love and enthusiasm for our product. <i>How about this. Next time I am on your flight, which will be in about 8 hours, I will grab a flight attendant and make him or her watch me pat a kid on the head, hug an old lady and refrain from strangling some idiot wearing a tank top and hat on backwards. Is that a ?cool? act? Then can I get something free?</i> I am sorry if our Song star's <i>Stars? Do you mean ?employees?? </i><i>This is not freakin Disney Land </i>decision to reward the family for their enthusiasm offended you. <i>You are not getting my point. What offends me is the way I get treated. Again, it?s about ME.</i> We realize we will be unable to recognize and reward all our guests and regret your disappointment. <i>Me. About ME. Not all guests. </i>
Further, we thank you for sharing your concerns regarding our SkyMiles program and the changes we have made to the Medallion qualification process. <i>You?re welcome.</i> <i>Just doing my part to make Delta a better airline. </i>
We understand that guests who qualify using segments or primarily travel on deeply discounted fares now will have a harder time earning elite status. <i>Stop calling us guests. We are passengers. Passengers. I am a guest at my sister?s house. I am a passenger on Delta. And I travel not by segments and my fare is definitely NOT discounted, and I am still having a harder time earning elite status. What do you have to say to that?? Hmm?</i> While it is unfortunate that some members will move down in status with the changes, we expect to maintain approximately the same number of total Medallion members if travel patterns continue as they have in the past. <i>How is that you will maintain the same total of Medallion members if some members will move down in status? Moving down means that some will drop off the Medallion status. Right? </i>We will monitor this situation closely and make necessary adjustments to ensure that our premium passengers are rewarded for their loyalty. <i>Don?t you mean premium ?guests?? And I am not being rewarded at all. </i>
All of our customers are important to Delta and Song and the decision to make the changes was a difficult one. <i>Again, stop with the BS. I bet making the decision to make passengers pay for food was not difficult. And by short changing me on my status, Delta does not have to give out bonus miles every time I fly. Those decisions are easy to make</i>. Given the current revenue environment, we felt it was essential to refine and clarify the many choices available to customers, as well as the benefits attached to those choices. <i>Now you are starting to be honest. Keep going.</i> We are confident the program modifications will better recognize and reward our premium passengers and help generate revenue through our most valued products. <i>Why couldn?t you have kept being honest? How do your changes reward premium passengers? Have you heard anything that I have said? Did you even read my complaint letter?? </i>At the same time, we are offering historically lower fares, in an effort to meet the demands of cost-conscious travelers. <i>I DO NOT CARE about the lower fares nonsense. I care about how I am being treated. I am not a cost-conscious traveler. I am a business traveler. When I fly on some 60 dollar fare to bring my kids to Disney, then you can treat me like a prisoner if you want. But as long as I am buying expensive tickets, I expect more. </i>
Mr. Dobrindt, we appreciate your recommendations and suggestions and will share your comments with our Song and Delta teams for review and continuous improvement. <i>Good thing this form letter cut and pasted my last name in the beginning of this sentence. That would have been embarrassing. </i>
We hope you will give Song on opportunity to serve you in the future. <i>I don?t have a choice at this point. I am committed to Song because I made the wrong bet in January and did not choose American. </i>
Sincerely,
Liz Lotter
Song Guest Relations
www.flysong.com
<i>www.dobrindts.com</i>